Bias-Free. Box-Free. BS-Free.™

The Mark That Matters.

Standard Behind The Stamp.

In a world where consumers are increasingly sceptical and scrutiny is instant, [REAL]™ is your brand’s public declaration: This campaign was built with integrity. It’s more than a badge. It’s a benchmark.

Born from our mission to strip away the bias, and the box-ticking, [REAL]™ is the first-of-its-kind verification standard for unbiased, inclusive, and audience-aligned marketing campaigns.

Large billboard on a city street displaying a message that reads, 'Dear London, Creativity is a way of dreaming. Let's keep dreaming. Love, Coach.' underneath are smaller posters with similar messages, and a street sign indicating 24-hour car wash, with people walking along the sidewalk.
Crowded city square with large digital billboard displaying advertisements for shoes, fashion, and electronic products, historic buildings, and construction cranes under a cloudy sky.

Behind The Mark.

When a campaign carries the [REAL]™ logo, it tells the world:

  • This wasn’t performative

  • This wasn’t guesswork

  • This wasn’t pushed through by pressure

[REAL]™ tells your audience:

  • This campaign has been independently reviewed and verified

  • We avoid tokenism, bias, and performative pitfalls

  • We reflect a true commitment to diversity, not just marketing spin

This is how brands earn trust in 2025 and beyond.

Behind The Certification.

[REAL]™ is built on rigorous standards developed by our team of consultants, behavioural scientists, creatives, and DEI strategists, alongside [COMMONLABS] AI, our cutting-edge verification engine that updates in real time.

Our framework blends:

  • Culturally intelligent campaign analysis

  • Internal bias + comms risk assessments

  • Global case study benchmarking

  • Tailored reporting + improvement plans

  • Long-term policy integration for HR, Marketing, and Leadership teams

We build campaigns and cultures that can stand the heat of public scrutiny and deliver genuine impact.

CONNECT WITH US

“We believe diversity should be more than a mandate; it should be a movement and integral to every brand’s identity.”

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